Palma Boys Social Club
2022
Conceptual

Overview
Back in 1961, the Salerno crew came to me with an offer I could not refuse. The Palma Boys Social Club had opened doors so Anthony Salerno could conduct his…business, in the community. The place is real, and Anthony Salerno was indeed the boss of one of the 5 crime families in NY back in the days. He had a club in Harlem and the place was his "office". The place lacked a good logo and branding. So I decided to design it. You're welcome Salerno.
Back in 1961, the Salerno crew came to me with an offer I could not refuse. The Palma Boys Social Club had opened doors so Anthony Salerno could conduct his…business, in the community. The place is real, and Anthony Salerno was indeed the boss of one of the 5 crime families in NY back in the days. He had a club in Harlem and the place was his "office". The place lacked a good logo and branding. So I decided to design it. You're welcome Salerno.
Deliverables
A complete brand identity for the Palma Boys Social Club, from logo and animated marks to business cards, merchandise and storefront applications.
A complete brand identity for the Palma Boys Social Club, from logo and animated marks to business cards, merchandise and storefront applications.
Branding
Logo Design
Copywriting
Content


















